The most important difference is that one is based on profiles, and the other on campaign posts:
- A profile report contains of all information and public data of influencers, based on their Instagram account. It is mainly used before a campaign starts, to provide an overview of (potential) influencers you're going to work with. You can always create unlimited profile reports of your lists in the Manage department. You can export profile reports in Excel and Powerpoint, all by yourself!
- A campaign report is created after the campaign ended and when all posts are published. It contains of all content related to the campaign, with all public and private statistics. It gives a clear overview of what content is made and how many people were reached. Currently you receive a campaign report in PDF. TIM is working really hard to be able to export in Powerpoint as well.