After influencers published their content for your campaign, you can receive a campaign report (on request). This campaign report contains all visual and statistical results shown per influencer, which allows you to get valuable insights about the outcome of the campaign. It contains all published content, likes, shares, reach, etc.
There are some metrics that are always in the report and some optional. Some examples will be given of optional metrics.
A campaign report shows all the posts of the influencer, with under the post the following metrics:
- Engagement rate. The ER is computed as follows: (likes + comments) / amount of followers. There are two ways the engagement rate is shown in the report:
- Post engagement rate. This metric is based on one post.
- Average engagement rate. This metric is the average engagement rate, based on the last 12 posts.
A campaign report can also show other metrics, which are on request. A few examples of optional metrics:
- CPM, cost-per-mille. This metric shows the cost of reaching a thousand people. Thus, this metric is computed as follows: compensation paid to influencer / reach * 1000 (in currency)
- CPE, cost-per-engagement. This metric shows the cost of a particular engagement. Thus, this metric is computed as follows: compensation paid to influencer / absolute total engagement (in currency)