In a world where it’s getting harder and harder to attract the customers attention, we see a fast-growing group who does know how to grab that attention: so-called ‘influencers’! Think about blogs full of travel inspiration, video’s about the everyday life, Instagram accounts full of fashion photos and so on. Inspiration is everywhere, and is given by everyone. It’s not a surprise that collaborations between influencers and companies have already become a phenomenon. We call this influencer marketing! Connect your brand or company with people who have true affinity with your product, and who can transfer this to their audience in an honest and authentic way.