Magioni

food
lifestyle
family

'How to promote a healthier lifestyle through online influencers'

about the company

Magioni believes vegan products are the future. Based in Amsterdam, they produce healthy pizza bases with 30% less calories and 30% less carbohydrates. You can find Magioni in big supermarkets, Body & Fit and several restaurants. Their challenge is to motivate people to choose a healthier lifestyle, for themselves and the planet.‍

the objective

The campaign promotes #MeatlessMonday, a worldwide initiative by companies and individuals, to motivate people to skip eating meat on Mondays. By being a part of this, Magioni aims to encourage people to eat more healthy and to increase their brand awareness in general.

the briefing

Magioni made an exclusive pumpkin pizza base with a giraffe print. Using this base, the chosen influencers were challenged to create their own healthy pizza and promote it on their (social) channels.

the results

Statistics

Info on influencer selection

Instagram only

Amount of selected influencers: 5

Average financial reward per influencer: €155

Average amount of followers per influencer: 16.800

Average engagement rate: 2.86%         

Instagram + blog and/or vlog

Amount of selected influencers: 5

Average financial reward per influencer: €225

Average amount of followers (Instagram) and visitors (blog):  22.522 / 13.425

Average engagement rate: 2.86%

                                                        

Potential reach in total

Instagram followers:         239,933

Facebook followers:           50,829

Blog visitors:                     212,700

Content examples

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