'Move the world to protect animals!'
about the company
World Animal Protection is an international non-profit animal welfare organization that has been in operating for over 30 years. Their vision is described as: a world where animal welfare matters and animal cruelty has ended. Currently, they are committed to helping farm animals, wild animals, and animals in communities and emergency situations.
The goal of this campaign was to increase the fanbase of World Animal Protection and to let people know about their worldwide activities. By showing them the people behind this organization, it's easier to convince the government, potential partners and other involved parties to participate more in the wellbeing of animals.
The influencers were challenged to create content about the activities of World Animal Protection. They got total creative freedom, because everyone has a different story to tell when it comes to animals. The only condition was that they had to create at least one blog post or video, which they shared on Instagram and Facebook.